In today’s world, transparency and sustainability are becoming key drivers in consumer purchasing decisions, especially in the fashion industry. The Digital Product Passport (DPP) has emerged as a revolutionary tool to enhance product traceability, authenticity, and environmental accountability. In this blog, we provide a comprehensive guide for customers and vendors on implementing DPPs, particularly for fashion products.
What is a Digital Product Passport (DPP)?
A DPP is a digital record that contains detailed information about a product’s lifecycle, from raw material sourcing to manufacturing, distribution, and recycling. It provides consumers with access to transparent and verifiable data, helping them make informed decisions.
Why Do Fashion Products Need a DPP?
Fashion is one of the most polluting industries, often linked to issues like fast fashion, counterfeit goods, and unethical labor practices. DPPs address these concerns by:
– Ensuring authenticity and traceability through tamper-proof data.
– Supporting sustainability claims and compliance with regulations.
– Encouraging circularity by enabling reuse, recycling, and resale.
– Building consumer trust through transparency.
EU Regulations on DPP Implementation
The European Union (EU) is leading the way in DPP adoption under the Ecodesign for Sustainable Products Regulation (ESPR). While the EU does not mandate a specific technology, it emphasizes:
– Security and tamper-proof solutions.
– Data accessibility and transparency throughout a product’s lifecycle.
– Ensuring compatibility with international standards for sustainability.
Key Technologies for Implementing DPPs
1. Distributed Ledger Technology (DLT)
DLT platforms, such as Blockchain and Hashgraph, are preferred for their immutability, transparency, and security. They prevent tampering and counterfeiting, ensuring high trustworthiness.
2. Non-DLT Approaches
Non-DLT methods rely on simple web redirections via QR codes or NFC chips, which are easier to implement but prone to tampering, duplication, and phishing attacks.
Key Concerns with Non-DLT DPPs:
– Duplication of QR/NFC Codes: Easily copied and printed.
– URL Phishing Attacks: Redirects to fake websites mimicking the original.
– Data Manipulation: Vulnerable to hacking or unauthorized changes.
– Server Failures and Link Expiry: Loss of data access due to broken links.
What Should Customers Look for in a DPP?
1. Easy Accessibility: QR codes or NFC chips should provide seamless access to data.
2. Tamper-Proof Security: Check for blockchain-enabled solutions to ensure data integrity.
3. Transparency: Details about materials, production, and sustainability claims.
4. Proof of Origin: Ensure timestamps and origin tracking features.
5. Circularity Information: Data on recyclability, resale value, and repair options.
Steps for Vendors to Implement DPPs
1. Assess Requirements: Define the level of traceability and security needed.
2. Select Technology: Choose between DLT or non-DLT systems based on the product value.
3. Integrate Data Points: Collect information about materials, processes, and certifications.
4. Generate Codes/Tags: Create QR codes or NFC chips linked to product information.
5. Test & Launch: Ensure data reliability, security checks, and user-friendly interfaces.
6. Monitor & Update: Regularly audit and maintain the system.
Cost Considerations for DPP Implementation
– Non-DLT Solutions: More affordable but prone to vulnerabilities. Ideal for basic product tracking.
– DLT-Based Solutions: Higher cost but ensures long-term security and compliance.
– NFC Chip Costs: Ranges from ₹20–₹50 per chip, depending on durability and volume.
– QR Code Costs: As low as ₹2 per product for bulk orders.
Conclusion: Choosing the Right DPP for Fashion Products
The choice between DLT-based and non-DLT DPPs depends on your priorities. High-value products with sustainability claims benefit more from blockchain-based systems, while affordable, fast-moving items can adopt simple QR/NFC solutions.
For Vendors: Focus on ensuring tamper-proof data with reliable vendors and periodic audits.
For Customers: Demand transparency and traceability to make eco-conscious purchases.
DMZ INTERNATIONAL has already implemented blockchain-based DPPs for handloom products, ensuring authenticity and sustainability. By leveraging technologies like NFC chips and QR codes, our solutions meet EU standards while offering affordable implementation for both small and large enterprises.
Are you ready to revolutionize product transparency in your fashion business?
Contact DMZ INTERNATIONAL today!