Budget 2021: Nirmala Sitharaman wears red and white handloom saree

Nirmala Sitharaman wore a red and off-white silk sari with ikat patterns Finance Minister Nirmala Sitharaman stepped out today to present the Union Budget 2021-22 in the Parliament. For the occasion, Sitharaman wore a red and off-white silk Pochampally sari with ikat patterns around the pallu, with a green border. This was paired with a matching red blouse. Pochampally […]
Here’s Why Handloom Products Are Expensive But Worth It!

We all love our favorite handloom products ! Be it the luminous silk or the feather-light cotton, every handloom product is exceptional. It is the creativity of every skilled craftsman that is imbued in every handloom saree. It is undeniably true that every finely-crafted handloom piece always wins the creative battle over the machine-made. Although, we […]
The millennial’s guide to understanding handloom

Designers Kshitij Jalori, Aratrik Dev Varman, Sweta Tantia and Bodice’s Ruchika Sachdeva answer some of the most pressing questions on handloom Handloom vs synthetic Why is handloom a preferred product when I can buy synthetic fabrics that feel smooth and last long from the high street? Kshitij Jalori: Handloom fabrics are essentially fabrics that are woven by […]
As an economic activity, the handlooms occupy a place second to agriculture in providing livelihood to the people.

The strength of Handlooms lies in innovative design, which cannot be replicated by the Powerlooms Sector. Handlooms constitute a timeless facet of the rich cultural heritage of India. As an economic activity, the handlooms occupy a place second only to agriculture in providing livelihood to the people. The element of art and craft present in […]
Khadi sales pick up on PM Narendra Modi’s appeal, 19 lakh masks sold in 5 months

Mahatma Gandhi emphasized on the use of Khadi and later Khadi Village industry was started on his name. However, gradually people started loosing interest in Khadi but in the last few years people have started showing interest in Khadi products again. Prime Minister Narendra Modi also talked about Khadi in his `Mann ki Baat` program. […]
Khadi: The fabric for India’s fashionable and young

Khadi revival is not witnessed as a ‘current’ revolution in India. In fact, as cyclical as fashion is, it isn’t a wonder that khadi regained status and turned a political statement-making cloth to a sartorial one. A handspun fabric mostly woven out of cotton (at times even from silk or wool), khadi has seamlessly made […]
Benefits of using khadi natural cotton clothing materials

1]Comfortable: Khadi is one type of fabric that can be worn in any weather. It’s warm in the winters and cool in the summers. 2]Quality: Khadi is a body-friendly fabric which does not cause any allergies or irritations, unlike other synthetic fabrics. 3]Unique appeal: Khadi dyes and weaves are done by hand. Each khadi product […]
CHENDAMANGALAM DHOTIES & SET MUNDU (KERALA) (GI REGN NO. 225)

Chendamangalam Cluster, another center of traditional handloom weaving, produces the traditional varieties of clothing, Dhotis and Set Mundu. The Set Mundu or Mundum Neriyathum is a combination of Mundu (or Dhoti) for covering the lower part of the body and Neriyathum to wrap around the upper portion of the body like a Dupatta over the blouse. The Set Mundu is the traditional clothing of women in Kerala and […]
Handloom sector beset by problem of plenty

Besides undistributed uniform clothes, stock worth ₹10 crore remains to be sold The handloom industry in Ernakulam district, mostly centred around Chendamangalam in Paravur taluk, is in dire straits, as a large stock waits to be sold. Besides, the distribution of free uniforms to students has been disrupted thanks to the COVID-19 outbreak. The free […]
WASH & CARE INSTRUCTIONS FOR HANDWOVEN HANDLOOM CLOTHES

Your handloom and handwoven garments need dry cleaning when: It’s made of silk or wool. They feature decorative trims. The clothes feature stiff & stabilizing seam finish which water may ruin. You see details like crisp ruffles, pin tucks or pleats. Your clothes have rigid stains that cannot be treated at home. Garments have structured/tailored […]